Children's Mental Health Week is one of the awareness days brands use to get on radio and TV. Relations Group has run 2 broadcast PR campaigns for it, for Marvin’s Magic and Play England. The coverage ran to 22 broadcast items, heard by a combined audience of 4.0 million. Coverage included GB News, BBC Radio WM, BBC Radio Leeds, BBC Radio Leicester, BBC Radio Three Counties and more. Every campaign met or beat its coverage budget.
22Items of coverage
4.0 millionCombined reach
3h 02mTime on air
21Distinct outlets
Coverage highlights
GB NewsTV
BBC Radio WMBBC radio
BBC Radio LeedsBBC radio
BBC Radio LeicesterBBC radio
BBC Radio Three CountiesBBC radio
Radio News HubNational news network
BBC Radio ManchesterBBC radio
London LiveTV
BBC Radio NottinghamBBC radio
Listen
GB News · 6m 59s
London Live · 4m 57s
BBC Radio Manchester · 7m 25s
0:00 / 7m 25s
BBC Radio WM · 16m 27s
0:00 / 16m 27s
BBC Radio Leeds · 11m 00s
0:00 / 11m 00s
The campaigns
Marvin’s Magic, Children's Mental Health Week
The aim
Marvin’s Magic wanted to show how learning magic can support children's mental health, confidence and social skills.
The message
Magic is a proven way to build young people's confidence, self-esteem and problem solving. Unlike computer games, it gets children interacting live with friends and family.
The angle
With Children's Mental Health Week approaching and the pandemic putting strain on young people (1 in 5 have a mental health problem), the pitch was that learning magic can improve confidence, self-esteem and mood, drawing on university psychology research into children's social skills and confidence.
On air
The company's founder, a world-renowned magician
The result
7 items of coverage reaching 1.7 million, including GB News, BBC Radio WM, BBC Radio Leeds, BBC Radio Leicester.
Play England wanted to link outdoor play with better mental health and wellbeing in children in the run-up to Children's Mental Health Week.
The message
Play England campaigns for all children and young people to have the freedom and space to play throughout childhood, and lobbies government to protect and promote play.
The angle
After two years of lockdowns, school closures and playground shutdowns, the children's charity called for a return to outdoor play ahead of Children's Mental Health Week, citing research that play builds self-esteem, resilience and wellbeing.
On air
The charity's chair
The result
15 items of coverage reaching 2.3 million, including Radio News Hub, BBC Radio Manchester, London Live, BBC Radio Nottingham.
Children's Mental Health Week was launched by the charity Place2Be in 2015. It gives children and young people a voice on their mental health and helps schools, families and employers support them. The 2027 week runs from 1 to 7 February. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Children's Mental Health Week for 2027?
Children's Mental Health Week 2027 runs from 1 to 7 February. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
