Case study · Rare Disease Day 2025

Achalasia Action

Achalasia Action wanted to raise awareness of its work and the support it gives people with achalasia, their friends and families.

Part of Rare Disease Day on air →
5Items of coverage
2.1 millionCombined reach
1h 00mTime on air
5Distinct outlets

Coverage highlights

Listen
GB News · 6m 20s
BBC Radio London · 10m 49s
0:00 / 10m 49s

The story

Achalasia Action, Rare Disease Day 2025

The aim
Achalasia Action wanted to raise awareness of its work and the support it gives people with achalasia, their friends and families.
The message
Achalasia is a rare swallowing condition affecting around 6,000 people of all ages in the UK.
The angle
For Rare Disease Day, a spotlight on achalasia, a rare swallowing condition with no cure that affects around 6,000 people in the UK. Diagnosis can take many years, and funding, research and better care and support are badly needed.
On air
The chair of Achalasia Action, who lives with the condition
The result
5 items of coverage reaching 2.1 million, including GB News, BBC Radio London, GB News Radio.
Budget £4,000Delivered £5,350Above budget 34%On air 1h 00mServices interviews, spectrogram

What the budget bought

£4,000
£5,350
£50,261
£150,782
38:1return on investment: PR value is 38 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

Planning Rare Disease Day for 2027?

Rare Disease Day next falls on 28 February 2027. Talk to the team about getting your spokesperson on air.

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