High blood pressure is the largest single risk factor for stroke, yet an estimated quarter of the UK population has hypertension, half of it undiagnosed or untreated, putting 14.4 million people at risk. Working with OMRON Healthcare's PR agency for World Stroke Day, we turned those figures into a story for each station, tailoring the regional numbers to every audience. We put a practising GP and regular medical consultant for radio and TV on air across a day of radio and TV interviews, reminding over-40s they can get a free check at their local community pharmacy or check at home. The broadcast PR campaign secured 5 items of radio and TV coverage reaching 764,000 people, including GB News, BBC Radio Solent and BBC Radio Norfolk.
Delivered for a PR agency on behalf of OMRON Healthcare.
5Items of coverage
764kCombined reach
25m 10sTime on air
Coverage highlights
BBC Radio SolentBBC radio
GB newsTV
BBC Radio NorfolkBBC radio
Listen
GB news · 6m 49s
BBC Radio Solent · 8m 35s
0:00 / 8m 35s
BBC Radio Norfolk · 8m 46s
0:00 / 8m 46s
The story
OMRON Healthcare, World Stroke Day
Delivered for
a PR agency, on behalf of OMRON Healthcare
The message
Blood pressure is not high enough on people's agendas. Over-40s can get a free check at their local community pharmacy or check at home, so they can monitor and treat high blood pressure.
The angle
High blood pressure is the largest single risk factor for strokes, and this Stroke Awareness Day an estimated quarter of the UK population has hypertension, half undiagnosed or untreated, putting 14.4 million people at risk. Regional prevalence was tailored per station, reaching almost 1 in 3 adults in some areas.
On air
A practising GP and regular medical consultant for radio and TV
The result
5 items of coverage reaching 764k, including BBC Radio Solent, GB news, BBC Radio Norfolk.
About World Stroke Day
World Stroke Day is held every year on 29 October and is led by the World Stroke Organization. It raises awareness of the signs of stroke and the need for fast treatment. In the UK the Stroke Association marks it with resources and survivors' stories. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning World Stroke Day for 2027?
World Stroke Day next falls on Friday 29 October 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
