Plenty of us rely on coffee to get through the working day: 41% of Brits say they cannot function without caffeine. For National Work Life Week, we built London Nootropics' broadcast PR campaign around coffee reliance, caffeine crashes and the 3pm slump, and how they hit productivity and health. A nutritionist and high performance coach, an adaptogenic coffee expert from London Nootropics and a wellbeing coach went on air across a radio day of interviews plus TV, explaining how adaptogens such as ashwagandha and rhodiola can give steadier energy. The campaign secured 9 items of radio and TV coverage reaching 2.4 million people, including London Live, BBC Radio London and Greatest Hits Radio Surrey & East Hampshire.
9Items of coverage
2.4 millionCombined reach
1h 10mTime on air
Coverage highlights
BBC Radio LondonBBC radio
London LiveTV
Greatest Hits Radio Surrey & East HampshireCommercial radio
Listen
London Live · 3m 08s
BBC Radio London · 14m 12s
0:00 / 14m 12s
The story
London Nootropics, Work Life Week
The aim
London Nootropics wanted to position itself as experts in adaptogens and workplace wellbeing and drive listeners to its website.
The message
London Nootropics makes adaptogenic coffee, an alternative to regular coffee that helps balance stress and gives steady energy and focus through the working day without the caffeine crash.
The angle
With 41% of Brits saying they cannot function without caffeine, National Work Life Week was a chance to look at how coffee reliance, crashes and the 3pm slump hit productivity and health. Experts suggested switching to adaptogenic coffee, using adaptogens like ashwagandha and rhodiola for steadier energy.
On air
A nutritionist and high performance coach, an adaptogenic coffee expert from London Nootropics and a wellbeing coach
The result
9 items of coverage reaching 2.4 million, including BBC Radio London, London Live, Greatest Hits Radio Surrey & East Hampshire.
About Work Life Week
National Work Life Week is the annual campaign of Working Families, the UK charity for working parents and carers. It encourages employers and staff to talk about wellbeing at work, work-life balance and flexible working. The 2026 week ran from 5 to 9 October. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Work Life Week for 2027?
National Work Life Week usually runs in early October. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
