Divorce does not have to mean going to court, yet just 14% would choose mediation. For Family Mediation Week, we built Mills & Reeve's broadcast PR campaign around the case for alternatives: a children's case now takes around 45 weeks in court, and 42% say cost of living pressures could make divorce unaffordable. A family lawyer from Mills & Reeve's family and children team went on air across a radio day of interviews, explaining how mediation or using one lawyer for both partners can be a more amicable, quicker and less expensive way to agree the terms. The campaign secured 14 items of radio coverage reaching 3.5 million, including Sky News Radio, BBC Radio London, BBC Radio Essex and BBC Radio Norfolk.
14Items of coverage
3.5 millionCombined reach
1h 54mTime on air
Coverage highlights
Sky News RadioNational news network
BBC Radio LondonBBC radio
BBC Radio EssexBBC radio
BBC Radio NorfolkBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio SuffolkBBC radio
BBC Radio NorthamptonBBC radio
BBC Radio CambridgeshireBBC radio
Listen
BBC Radio London · 13m 58s
0:00 / 13m 58s
BBC Radio Essex · 9m 03s
0:00 / 9m 03s
Sky News Radio · 9m 13s
0:00 / 9m 13s
The story
Mills & Reeve, Family Mediation Week
The aim
Mills & Reeve wanted to be seen as the authority on divorce law, especially out of court options such as separating with one lawyer.
The message
You do not need to go to court to get divorced. Mediation or using one lawyer for both partners can be a more amicable, quicker and less expensive way to agree the terms.
The angle
For Family Mediation Week, separating couples were urged to consider alternatives to court. Just 14% would choose mediation, yet a children's case now takes around 45 weeks in court, and 42% say cost of living pressures could make divorce unaffordable.
On air
A family lawyer from Mills & Reeve's family and children team
The result
14 items of coverage reaching 3.5 million, including Sky News Radio, BBC Radio London, BBC Radio Essex, BBC Radio Norfolk.
About Family Mediation Week
Family Mediation Week is run by the Family Mediation Council, the body that sets standards for family mediators in England and Wales. It explains how mediation can help separating couples agree arrangements for children and money without going to court. The 2026 week ran from 26 to 30 January. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Family Mediation Week for 2027?
Family Mediation Week usually runs in the last full week of January. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
