A professional-quality cocktail usually means a trip to a bar, but NIO Cocktails set out to bring that experience home, or send it as a special gift for Christmas. We helped spread the word nationwide, highlighting NIO's premium ingredients, wide range of flavours and easy-to-use packaging. Through a mix of radio and TV interviews and online competitions, we raised the brand's profile and encouraged people to try it. The broadcast PR campaign secured 13 items of radio and TV coverage reaching 15.6 million, including GB News, BBC Radio Solent and BBC Radio West Midlands.
13Items of coverage
15.6 millionCombined reach
1h 26mTime on air
Coverage highlights
GB NewsTV
BBC Radio SolentBBC radio
BBC Radio West MidlandsBBC radio
CosmopolitanPrint and online
Campaign video
The story
NIO Cocktails
The campaign
Letterbox Cocktails for Christmas
The aim
NIO Cocktails wanted to break down barriers around enjoying professional-quality cocktails outside of bars, making it easy and fun for people to experience cocktail culture at home or to send as special gifts. We helped amplify their mission nationwide by highlighting their focus on premium ingredients, diverse flavours, and user-friendly packaging. Through a combination of radio and TV interviews, plus engaging online competitions, we boosted brand visibility, encouraged trial, and fostered a strong connection with consumers seeking quality and convenience in their home drinking experience. This multi-channel approach helped position NIO Cocktails as a leading innovator in the at-home cocktail market.
The result
13 items of coverage reaching 15.6 million, including GB News, BBC Radio Solent, BBC Radio West Midlands, Cosmopolitan.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
