Low fibre intake is a widespread problem in Britain, and it contributes to health issues such as diabetes and cardiovascular disease. For Nestlé Cereals, we used International Whole Grain Day as a timely hook to talk about the benefits of whole grains. Our broadcast PR campaign raised awareness of why whole grains matter and positioned Nestlé Cereals as a nutritious choice that supports healthier eating habits across the UK. The campaign secured 19 items of radio coverage reaching 3.6 million, including BBC Radio Cornwall, BBC Radio Tees, BBC Radio Northampton and BBC Radio Cambridgeshire.
19Items of coverage
3.6 millionCombined reach
1h 56mTime on air
Coverage highlights
BBC Radio CornwallBBC radio
BBC Radio TeesBBC radio
BBC Radio NorthamptonBBC radio
BBC Radio CambridgeshireBBC radio
Campaign video
The story
Nestlé Cereals
The campaign
International Whole Grain Day
The aim
Nestlé Cereals aimed to tackle the widespread problem of low fibre intake among Britons, which contributes to health issues such as diabetes and cardiovascular diseases. We helped communicate the benefits of whole grains, positioning Nestlé Cereals as a nutritious choice that supports better health. By leveraging International Whole Grain Day as a timely hook, we raised awareness of the importance of whole grains and promoted Nestlé’s role in encouraging healthier dietary habits across the UK.
The result
19 items of coverage reaching 3.6 million, including BBC Radio Cornwall, BBC Radio Tees, BBC Radio Northampton, BBC Radio Cambridgeshire.
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