Allergy season is a miserable time for many people in the UK, and the trouble doesn't stop at the front door. Ahead of the peak season, we built Blueair's broadcast PR campaign around new research revealing that nearly 7 in 10 adults worry about indoor air pollution. We partnered the brand with health and wellness advocate Katie Piper, who talked listeners through effective ways to cut allergens and breathe easier at home, with Blueair positioned as a trusted voice on clean indoor air. The campaign secured 13 items of radio coverage reaching 3.0 million, including BBC Radio Leicester, BBC Radio Devon and BBC Radio Three Counties.
13Items of coverage
3.0 millionCombined reach
2h 03mTime on air
Coverage highlights
BBC Radio LeicesterBBC radio
BBC Radio DevonBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio ShropshireBBC radio
BBC Radio SomersetBBC radio
Campaign video
The story
Blueair
The campaign
Allergy Season
The aim
We helped Blueair establish themselves as a leading solution for UK allergy sufferers by positioning the brand as a trusted educator on clean indoor air. Ahead of the peak allergy season, we responded to new research revealing that nearly 7 in 10 adults worry about indoor air pollution. Partnering with health and wellness advocate Katie Piper, we engaged media outlets to raise awareness about effective air purification methods, empowering people to reduce allergens and breathe easier at home.
The result
13 items of coverage reaching 3.0 million, including BBC Radio Leicester, BBC Radio Devon, BBC Radio Three Counties.
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