Urgent workforce shortages in clinical radiology and oncology have a direct impact on patient care. For the launch of the Royal College of Radiologists' census, we helped make the case to NHS decision-makers for increased investment, setting out what the shortages mean for patient care and service delivery. The broadcast PR campaign strengthened the RCR's reputation as a leading, research-driven authority and a key voice for vital healthcare resources. It secured 28 items of radio and TV coverage reaching 23.0 million, including Sky News TV, Times Radio, Magic and Virgin Radio.
28Items of coverage
23.0 millionCombined reach
26m 00sTime on air
Coverage highlights
Sky News TVTV
Times RadioNational radio
MagicCommercial radio
Virgin RadioCommercial radio
Capital and Global SouthCommercial radio
Gem 106Commercial radio
Channel 5 NewsTV
Campaign video
The story
Royal College of Radiologists
The campaign
Census Launch
The aim
The Royal College of Radiologists needed to highlight the urgent workforce shortages in clinical radiology and oncology to NHS decision-makers. We crafted a compelling case for increased investment, emphasising the impact on patient care and service delivery. Our work strengthened the RCR’s reputation as a leading, research-driven authority, helping to position them as a key voice in advocating for vital healthcare resources.
The result
28 items of coverage reaching 23.0 million, including Sky News TV, Times Radio, Magic, Virgin Radio.
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