With the NHS under pressure, faster pathology can mean shorter waits for patients. Source LDPath plays a vital role in improving efficiency and reducing patient wait times in hospitals and NHS trusts, but awareness of its work was low. We timed a broadcast PR campaign to Pathology Awareness Week, positioning Source LDPath as trusted healthcare experts and a key contributor to easing NHS pressures through improved pathology services. The campaign secured 14 items of radio and TV coverage reaching 6.5 million, including Sky News TV, LBC and Times Radio.
14Items of coverage
6.5 millionCombined reach
2h 05mTime on air
Coverage highlights
Sky News TVTV
LBCNational radio
Times RadioNational radio
talkRADIOCommercial radio
Heart KentCommercial radio
talkTVCommercial radio
Campaign video
The story
Source LDPath
The campaign
Pathology Awareness Week
The aim
Source LDPath faced the challenge of low awareness about their vital role in healthcare efficiency and reducing patient wait times within hospitals and NHS trusts. We helped solve this by elevating their brand recognition as trusted healthcare experts across the UK, highlighting their impact on improving hospital services and community health outcomes. By strategically timing the campaign to coincide with Pathology Awareness Week, we maximised visibility and positioned Source LDPath as a key contributor to addressing NHS pressures through improved pathology services.
The result
14 items of coverage reaching 6.5 million, including Sky News TV, LBC, Times Radio, talkRADIO.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
