Menopause can be a time of strength and vitality rather than decline, and Feminapause wanted more women to see it that way. Its challenge was low brand awareness, so for Menopause Awareness Month we ran an online competition with Marie Claire, presenting Feminapause as a trusted partner for women navigating menopause, with support from expertly blended ingredients. Timing it to the awareness month put the brand in front of readers at a peak moment of national conversation, on a site with 1.4 million monthly views.
1Online competition
1.4 millionMonthly site views
Campaign video
The story
Feminapause
The campaign
Menopause Awareness Month
The aim
We helped Feminapause tackle the challenge of low brand awareness by crafting a digital-first campaign that used online competitions to cut through the noise. Their mission was to empower women navigating menopause, reframing it not as a decline, but as a time of strength and vitality. We positioned Feminapause not just as a supplement, but as a trusted partner in the journey, offering support through expertly blended ingredients. The campaign coincided with Menopause Awareness Month, ensuring relevance and amplifying their message during a peak moment of national conversation..
The result
An online competition with Marie Claire, on a site with 1.4 million monthly views.
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