PCOS affects around 3.5 million women in the UK, yet it often goes undiagnosed until fertility problems appear. For My Ova, we ran a targeted broadcast PR campaign to change that, securing interviews and expert commentary that explained the condition and its symptoms to the public and to healthcare professionals. We also promoted a petition calling for PCOS education in the national curriculum, to support earlier diagnosis and better understanding. The campaign secured 14 items of radio and TV coverage reaching 4.4 million people, including Sky TV, BBC Radio Leeds and BBC Radio Three Counties.
14Items of coverage
4.4 millionCombined reach
1h 34mTime on air
Coverage highlights
Sky TVTV
BBC Radio LeedsBBC radio
BBC Radio Three CountiesBBC radio
Campaign video
The story
My Ova
The campaign
PCOS Campaign
The aim
My Ova Care sought to raise awareness of PCOS, a condition affecting around 3.5 million women in the UK but often going undiagnosed until fertility issues arise. To address this, we developed and executed a targeted media campaign for My Ova Care, securing interviews, expert commentary, and broad coverage to educate the public and healthcare professionals about PCOS and its symptoms. We also promoted a petition to include PCOS education in the national curriculum, aiming to support earlier diagnosis and improved understanding. Our efforts positioned My Ova Care as a leading authority on PCOS awareness and women’s reproductive health.
The result
14 items of coverage reaching 4.4 million, including Sky TV, BBC Radio Leeds and BBC Radio Three Counties.
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Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
