Many menopausal women struggle with poor sleep and night sweats but find few accessible solutions. For Menopause Awareness Month, we helped Cool Soft Sleep build brand recognition across the UK with a targeted run of digital competitions promoting the Cool Soft Meno Mat. The campaign explained the mat's benefits to audiences and positioned Cool Soft Sleep as the leading digital-first brand helping women improve their sleep and manage menopausal symptoms. It secured 9 online competitions on sites with 8.7 million monthly visitors, including What's On TV, Marie Claire, Woman's Own and Cosmopolitan.
9Online competitions
8.7 millionMonthly site visitors
Coverage highlights
What's On TVTV
Marie ClairePrint and online
Woman's OwnPrint and online
Celebs NowPrint and online
Women's HealthPrint and online
CosmopolitanPrint and online
Woman's WeeklyPrint and online
Woman MagazinePrint and online
Campaign video
The story
Cool Soft Sleep
The campaign
Menopause Awareness Month
The aim
Many menopausal women struggle with poor sleep and night sweats but lack accessible solutions. Cool Soft Sleep aimed to boost brand recognition UK-wide by promoting the Cool Soft Meno Mat through engaging digital competitions. We ran a targeted online campaign that educated audiences about the mat’s benefits, positioning Cool Soft Sleep as the leading digital-first brand helping women improve sleep quality and manage menopausal symptoms.
The result
9 online competitions on sites with 8.7 million monthly visitors, including What's On TV, Marie Claire and Woman's Own.
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