A change in the law means all cats must be microchipped, giving lost or stolen pets the best chance of being identified and returned safely. We built Pet Health Club's broadcast PR campaign around the new legislation, explaining what it means for cat owners and highlighting the benefits of membership, including complimentary microchipping. Their spokesperson went on air in radio and TV interviews to talk owners through the change and raise Pet Health Club's profile. The campaign secured 15 items of radio and TV coverage reaching 3.2 million people, including GB News, GB News Radio and Hits Radio Suffolk.
15Items of coverage
3.2 millionCombined reach
1h 46mTime on air
Coverage highlights
GB NewsTV
GB News RadioNational radio
Hits Radio SuffolkCommercial radio
Campaign video
The story
Pet Health Club
The campaign
Cat Microchipping Change in Law
The aim
Pet Health Club aimed to elevate its profile and highlight the benefits of membership, including complimentary microchipping for cat owners. The campaign also emphasised the new legislation which mandates microchipping for all cats, ensuring the best chance of identification and safe return if they are lost or stolen.
The result
15 items of coverage reaching 3.2 million, including GB News, GB News Radio and Hits Radio Suffolk.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
