Many people are hesitant to seek medical advice, and for National Obesity Awareness Week, new research from Apex Medical Academy showed the scale of it: 53% of Brits have health concerns they won't discuss with their GP. We used the finding to build a broadcast PR campaign on the need for greater support with weight management. We then put Apex Medical Academy on air across the UK, talking to presenters about Longevity Medicine, a personalised and holistic approach designed to help people achieve sustainable weight loss. The campaign secured 10 items of radio and TV coverage reaching 8.2 million, including GB News, London Live, LBC and Greatest Hits Radio.
10Items of coverage
8.2 millionCombined reach
1h 07mTime on air
Coverage highlights
GB NewsTV
London LiveTV
LBCNational radio
Greatest Hits RadioNational radio
MagicCommercial radio
Watch the coverage
GB News
Campaign video
The story
Apex Medical Academy
The campaign
National Obesity Awareness Week
The aim
For National Obesity Awareness Week, Apex Medical released new research revealing that 53% of Brits have health concerns they won’t discuss with their GP. With 64% of the UK population classified as obese and many hesitant to seek medical advice, the need for greater support in weight management is clear. To address this, Apex Medical took to the airwaves across the UK, speaking to presenters about Longevity Medicine, a personalised and holistic approach designed to help people achieve sustainable weight loss.
The result
10 items of coverage reaching 8.2 million, including GB News, London Live, LBC, Greatest Hits Radio.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
