English wine still battles outdated perceptions, and English Wine Week was the moment to change them. We built Tuffon Hall Vineyard's broadcast PR campaign around its fresh, modern approach and family-led heritage, and around Essex's emergence as a serious winemaking region, with a focus on still wines such as Bacchus and rosé. Expert-led radio and TV appearances added practical food and wine pairing tips and explained the economic and cultural significance of English wine. The campaign secured 7 items of radio and TV coverage reaching 49.0 million, including ITV News, GB News and This Morning.
7Items of coverage
49.0 millionCombined reach
23m 00sTime on air
Coverage highlights
ITV NewsTV
GB NewsTV
GB News RadioNational radio
BBC Radio EssexBBC radio
This MorningTV
Watch the coverage
This Morning, ITVITV NewsGB News
Campaign video
The story
Tuffon Hall Vineyard
The campaign
English Wine Week
The aim
We supported Tuffon Hall in elevating their brand profile and cementing their position as a leader in the growing English wine industry. Timed to coincide with English Wine Week, the campaign aimed to challenge outdated perceptions of UK winemaking by spotlighting Tuffon Hall’s fresh, modern approach and family-led heritage. With a focus on educating audiences about the quality and diversity of English wine, particularly still varieties like Bacchus and rosé, we highlighted Essex’s emergence as a serious winemaking region. Through expert-led media appearances and practical food and wine pairing tips, we brought attention to the economic and cultural significance of English wine, helping to inspire a new generation of wine lovers.
The result
7 items of coverage reaching 49.0 million, including ITV News, GB News, GB News Radio, BBC Radio Essex.
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