Many people feel uncertain and overwhelmed when it comes to planning for retirement. For Pension Awareness Week, we built PensionBee's broadcast PR campaign around practical guidance: how to track down missing pension savings, bring them together and plan with confidence for a happy retirement. PensionBee's spokesperson went on air in radio and TV interviews, explaining how its digital tools let people combine, contribute to and withdraw from their pensions all in one place. The campaign secured 12 items of radio and TV coverage reaching 5.2 million, including GB News, GB News Radio, Greatest Hits Radio and BBC Radio London.
12Items of coverage
5.2 millionCombined reach
1h 18mTime on air
Coverage highlights
GB NewsTV
GB News RadioNational radio
Greatest Hits RadioNational radio
BBC Radio LondonBBC radio
MagicCommercial radio
Campaign video
The story
PensionBee
The campaign
Pension Awareness Week
The aim
Many people feel uncertain and overwhelmed when it comes to planning for retirement, often lacking confidence in managing their pensions. The Relations Group worked with PensionBee to address this challenge by leveraging Pension Awareness Week as a platform to educate audiences about retirement planning and provide practical guidance. Through targeted media outreach, we highlighted PensionBee’s solutions and digital tools that allow users to combine, contribute to, and withdraw from their pensions all in one place. The campaign showcased how PensionBee empowers people to track down missing pension savings, consolidate them, and confidently plan for a happy retirement, positioning PensionBee as a global leader in the consumer retirement market.
The result
12 items of coverage reaching 5.2 million, including GB News, GB News Radio, Greatest Hits Radio, BBC Radio London.
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