Moving into independent living is a big step for any young person, and for care leavers, money worries can make it much harder. For Care Leavers Week, we built MyBnk's broadcast PR campaign around the numbers: 80% of care leavers want more help managing money, 67% feel anxious about it, 44% do not know support exists and 89% report problems accessing financial education. MyBnk's chief executive went on air across a radio day of interviews alongside a care-experienced young person, calling on local authorities to make tailored financial education easier to reach. The campaign secured 15 items of radio coverage reaching 2.8 million, including Sky News Radio.
15Items of coverage
2.8 millionCombined reach
1h 40mTime on air
Listen
Sky News Radio · 3m 36s
0:00 / 3m 36s
The story
MyBnk, Care Leavers Week
The aim
MyBnk wanted to urge local authorities, organisations and policymakers to improve financial support and education for care-experienced young people.
The message
Care leavers face serious financial obstacles and need tailored, accessible financial education to manage key transitions such as moving into independent living, and local authorities must make that support easier to reach.
The angle
For Care Leavers' Week, MyBnk called for better financial education for care-experienced young people: 80% of care leavers want more help managing money, 67% feel anxious about it, 44% do not know support exists and 89% report problems accessing financial education.
On air
MyBnk's chief executive, alongside a care-experienced young person
The result
15 items of coverage reaching 2.8 million, including Sky News Radio.
About Care Leavers Week
National Care Leavers' Week became National Care Leavers' Month in 2025 and now runs through November. It is organised by the Alliance for Children in Care and Care Leavers, which includes the charity Become, to celebrate care leavers and raise awareness of the issues they face. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Care Leavers Week for 2027?
National Care Leavers' Month, which replaced Care Leavers Week in 2025, runs through November each year. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
