Summer sun is something to enjoy, but it is also a good reason to check your skin. We built SkinVision's broadcast PR campaign around that reminder, with SkinVision's medical service helping people check spots and moles for signs of the most common skin cancers. Their spokesperson went on air across a radio day of interviews, also raising awareness of SkinVision's partnerships with Melanoma UK, Medicash and Healthshield in the fight against skin cancer. The campaign secured 29 items of radio coverage reaching 7.8 million listeners, including Sky News Radio, BBC Radio WM and BBC Radio Norfolk.
29Items of coverage
7.8 millionCombined reach
4h 03mTime on air
Coverage highlights
Sky News RadioNational news network
BBC Radio WMBBC radio
BBC Radio NorfolkBBC radio
BBC Radio DerbyBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio NottinghamBBC radio
BBC Radio StokeBBC radio
BBC Radio LeicesterBBC radio
BBC Radio SuffolkBBC radio
BBC Radio Hereford and WorcesterBBC radio
BBC Radio NorthamptonBBC radio
BBC Radio CambridgeshireBBC radio
BBC Radio ShropshireBBC radio
BBC Radio Coventry and WarwickshireBBC radio
Watch and listen
BBC Radio WM · 11m 41s
BFBS · 3m 35s
The story
SkinVision
The aim
SkinVision wanted to raise awareness of SkinVision and its partnerships with Melanoma UK, Medicash and Healthshield in the fight against skin cancer.
The message
SkinVision is a medical service that helps people check skin spots and moles for signs of the most common skin cancers.
The angle
With summer on the way, a reminder to stay safe in the sun and to check your skin.
The result
29 items of coverage reaching 7.8 million, including Sky News Radio, BBC Radio WM, BBC Radio Norfolk.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
