Headlines about NHS staff shortages and burnout showed how much the health service needs well-trained nurses. For the University of East Anglia, we turned that into a broadcast PR campaign about how varied a nursing career can be, from mental health and children's nursing to roles on cruise ships, at theme parks and in aerospace medicine. We put UEA's spokesperson on air across a radio day of interviews, plus TV, talking about the quality of teaching and the supportive community that prepares students for all of them. The campaign secured 6 items of radio and TV coverage reaching 1.6 million, including BBC Look East, BBC Radio Norfolk and Greatest Hits Radio Norwich.
6Items of coverage
1.6 millionCombined reach
49m 16sTime on air
Coverage highlights
BBC Look EastTV
Greatest Hits Radio NorwichCommercial radio
BBC Radio NorfolkBBC radio
Watch and listen
BBC Look East · 4m 21s
Watch the coverage
BBC Look East
The story
University of East Anglia
The aim
University of East Anglia wanted to highlight the range of nursing careers, the quality of teaching and the supportive community at UEA, to attract people who want to make a difference.
The message
Nursing offers varied careers, from mental health and children's nursing to roles on cruise ships, at theme parks and in aerospace medicine, and UEA prepares students for all of them.
The angle
Headlines about NHS staff shortages and burnout showed how much the health service needs well-trained nurses.
The result
6 items of coverage reaching 1.6 million, including BBC Look East, Greatest Hits Radio Norwich, BBC Radio Norfolk.
Planning a broadcast PR campaign?
Talk to the team about radio and TV interviews for your brand, or for your clients if you run a PR agency.
