Over 13 million UK women are living with perimenopause or menopause symptoms, yet some of those symptoms are still taboo. Vaginal dryness affects more than a third of menopausal women, but an estimated 90% never seek treatment, and up to 63% of women report difficulty sleeping. For Menopause Awareness Month, we built a broadcast PR campaign for Shhh... Menopause to break that silence, putting the founder of Shhh... Menopause Wellness on air across a radio day of interviews, plus TV, to tell women they are not alone and should find a treatment that works for them. The campaign secured 10 items of radio and TV coverage reaching 9.7 million, including Sky News TV, London Live and BBC Radio 5 Live.
10Items of coverage
9.7 millionCombined reach
1h 22mTime on air
Coverage highlights
BBC Radio 5 LiveBBC radio
Sky News TVTV
London LiveTV
Listen
London Live · 4m 02s
BBC Radio 5 Live · 13m 45s
0:00 / 13m 45s
Watch and listen
Sky News TV · 4m 25s
Watch the coverage
Sky News
The story
Shhh... Menopause, Menopause Awareness Month
The aim
Shhh... Menopause wanted to break the silence around taboo menopause symptoms and encourage women not to ignore them.
The message
Menopause symptoms such as vaginal dryness and poor sleep should be talked about openly. Women are not alone and should find a treatment that works for them.
The angle
Over 13 million UK women are living with perimenopause or menopause symptoms, yet some are still taboo. Vaginal dryness affects more than a third of menopausal women, but an estimated 90% never seek treatment, and up to 63% of women report difficulty sleeping.
On air
The founder of Shhh... Menopause Wellness
The result
10 items of coverage reaching 9.7 million, including BBC Radio 5 Live, Sky News TV, London Live.
About Menopause Awareness Month
October is Menopause Awareness Month, anchored by World Menopause Day on 18 October, which is led by the International Menopause Society. It raises awareness of the menopause and of the support available for health and wellbeing. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning Menopause Awareness Month for 2027?
Menopause Awareness Month next runs through October 2027, with World Menopause Day on 18 October. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
