Switching off on holiday is harder than it sounds, especially for teenagers. New research found a quarter of teenagers (25%) use social media for over two hours a day on holiday, up to 20 hours on a ten-day trip, and 28% fear missing something at home if they log off. For World Travel Week, we built Tropical Sky's broadcast PR campaign around those findings and put two destination experts on air across a radio day of interviews, sharing first-hand tips on tailor-made holidays. The campaign secured 79 items of radio coverage reaching 4.4 million people, including Sky News Radio and BBC Radio Lancashire.
Tropical Sky wanted to position itself as a leading travel provider to luxury holiday destinations for families and couples.
The message
Tropical Sky tailor-makes holidays to a variety of destinations so each customer's needs are met at a cost-effective price, with travel experts giving first-hand tips.
The angle
New research found a quarter of teenagers (25%) use social media for over two hours a day on holiday, up to 20 hours on a ten-day trip. 28% fear missing something at home if they log off.
On air
Two destination experts
The result
79 items of coverage reaching 4.4 million, including Sky News Radio and BBC Radio Lancashire.
About World Travel Week
World Travel Week is a week created by Relations Group for holiday and destination stories in early November, when the travel industry meets at World Travel Market in London. Tourism boards, tour operators and travel associations have all used it for radio campaigns. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning World Travel Week for 2026?
World Travel Week comes round in early November, alongside World Travel Market in London, which next runs from 3 to 5 November 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
