Hepatitis C is curable, but as many as half of the people who have it may not know. It affects around 214,000 people in the UK, so to mark World Hepatitis Day, Liver4Life and a pop duo launched a campaign to get people tested. We built the broadcast PR campaign around one simple message, that anyone who suspects they are at risk should talk to their doctor about a blood test, and put two members of the pop duo and a representative of Liver4Life on air across a radio day of interviews. The campaign secured 23 items of radio coverage reaching 13.7 million listeners, including Sky News Radio, BBC Radio 5 Live and BBC Radio Solent.
23Items of coverage
13.7 millionCombined reach
1h 33mTime on air
Coverage highlights
Sky News RadioNational news network
BBC Radio 5 LiveBBC radio
BBC Radio SolentBBC radio
BBC Radio SheffieldBBC radio
BBC Radio LeicesterBBC radio
BBC Radio DerbyBBC radio
BBC Radio TeesBBC radio
BBC Radio ShropshireBBC radio
BBC Radio NorthamptonBBC radio
BBC Radio OxfordBBC radio
The story
Liver4Life, World Hepatitis Day
The aim
Liver4Life wanted to raise awareness of its hepatitis C testing campaign and encourage people at risk to see a doctor.
The message
Hepatitis C is curable, but half of those with it may not know. Anyone who suspects they are at risk should talk to their doctor about a blood test.
The angle
To mark World Hepatitis Day, a pop duo and the charity launched a campaign to get people tested. Hepatitis C affects around 214,000 people in the UK, and as many as 50% of sufferers are undiagnosed.
On air
Two members of a pop duo and a representative of Liver4Life
The result
23 items of coverage reaching 13.7 million, including Sky News Radio, BBC Radio 5 Live, BBC Radio Solent, BBC Radio Sheffield.
About World Hepatitis Day
World Hepatitis Day is held every year on 28 July to increase awareness and understanding of viral hepatitis and the diseases it causes. It is marked by the World Health Organization and partner organisations, and the date is the birthday of the scientist who discovered the hepatitis B virus. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning World Hepatitis Day for 2027?
World Hepatitis Day next falls on Wednesday 28 July 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
