Badly worn and defective tyres killed 194 people on UK roads in a single year, 11% of road deaths, and up to 20% of vehicles have at least one illegal or badly worn tyre. Many drivers are unaware of the danger, so for Tyre Safety Month we helped Protyre teach listeners how to check their tread depth and pressures. Two tyre experts went on air across a radio day of interviews, offering expert advice on what to check. The broadcast PR campaign secured 17 items of radio coverage reaching 1.5 million, including BBC Radio Norfolk.
17Items of coverage
1.5 millionCombined reach
1h 30mTime on air
The story
Protyre, Tyre Safety Month
The aim
Protyre wanted to raise awareness of tyre safety during Tyre Safety Month and teach listeners how to check tread depth and pressures.
The message
Up to 20% of vehicles have at least one illegal or badly worn tyre and many drivers are unaware of the danger. Protyre offers expert advice on what to check.
The angle
Badly worn and defective tyres killed 194 people on UK roads last year, 11% of road deaths, and 8,919 drivers were found guilty of defective tyres. Up to 20% of vehicles have at least one illegal or badly worn tyre.
On air
Two tyre experts
The result
17 items of coverage reaching 1.5 million, including BBC Radio Norfolk.
About Tyre Safety Month
Tyre Safety Month is an annual October campaign run by the UK charity TyreSafe, supported by tyre makers, retailers and vehicle manufacturers. It has run since 2010 and urges drivers to check tyre pressure, tread depth and condition, and warns about the risks of defective and worn tyres. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Tyre Safety Month for 2026?
Tyre Safety Month next runs throughout October 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
