Only 7% of people leave a gift to charity in their will, yet those gifts raise around £2 billion, equal to 20 Comic Reliefs. For the launch of Remember A Charity Week, a UK wide initiative by over 150 charities, we built a broadcast PR campaign around a simple idea: an extra 4% would add £1 billion a year for good causes. We put two stars of a TV business programme on air across a radio day of interviews, encouraging listeners to consider a charity when making their will. The campaign secured 30 items of radio coverage reaching 9.2 million, including talkSPORT, Sky News Radio and BBC Radio Wales.
30Items of coverage
9.2 millionCombined reach
3h 12mTime on air
Coverage highlights
Sky News RadioNational news network
talkSPORTNational radio
BBC Radio WalesBBC radio
BBC Radio NewcastleBBC radio
BBC Radio SolentBBC radio
BBC Radio DevonBBC radio
BBC Radio KentBBC radio
BBC Radio SheffieldBBC radio
BBC Radio NottinghamBBC radio
BBC Radio StokeBBC radio
BBC Radio HumbersideBBC radio
BBC Radio ManchesterBBC radio
BBC Radio DerbyBBC radio
BBC Radio BerkshireBBC radio
BBC Radio NorthamptonBBC radio
BBC Radio GloucestershireBBC radio
BBC Radio OxfordBBC radio
Hear the coverage
BBC Radio Wales
The story
Remember A Charity, Remember A Charity Week
The aim
Remember A Charity wanted to raise awareness of Remember A Charity Week and encourage listeners to consider a charity when making their will.
The message
Gifts in wills create nearly £2 billion a year for charities, yet only 7% of people with a will include one. An extra 4% would add £1 billion a year for good causes.
The angle
The launch of Remember A Charity Week, a UK wide initiative by over 150 charities to promote legacy giving. Only 7% of people leave a gift to charity in their will, yet this raises around £2 billion, equal to 20 Comic Reliefs.
On air
Two stars of a TV business programme
The result
30 items of coverage reaching 9.2 million, including Sky News Radio, talkSPORT, BBC Radio Wales, BBC Radio Newcastle.
About Remember A Charity Week
Remember A Charity Week is an annual UK campaign that encourages people to consider leaving a gift to charity in their will. It is run by Remember A Charity, a consortium of charities that is part of the Chartered Institute of Fundraising, founded in 2000. The 2026 week ran from 7 to 13 September. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Remember A Charity Week for 2027?
Remember A Charity Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
