Chips, singing and a good laugh with mates are three British loves, and National Chip Week brought them together. For The Potato Council, we launched the week with Chip Factor, where top chippies hosted 'auditions' and people sang for their chip suppers, alongside The Chip Report, the biggest survey of the nation's chip-eating habits, and the Sex and The Chippy survey findings. We put a relationship and dating expert on air across a radio day of interviews to get Brits enthusiastic about chips again. The broadcast PR campaign secured 22 items of radio coverage reaching 3.6 million, including Sky News Radio, BBC Radio Devon and BBC Radio Norfolk.
22Items of coverage
3.6 millionCombined reach
2h 48mTime on air
Coverage highlights
Sky News RadioNational news network
BBC Radio DevonBBC radio
BBC Radio NorfolkBBC radio
BBC Radio StokeBBC radio
BBC Radio BristolBBC radio
BBC Radio CornwallBBC radio
BBC Radio NorthamptonBBC radio
The story
The Potato Council, National Chip Week
The aim
The Potato Council wanted to promote the Chip Factor competition, share the Sex and The Chippy survey findings and get Brits enthusiastic about chips again.
The message
National Chip Week combined three British loves: chips, singing and a good laugh with mates. Chip Factor invited people to sing for their chip suppers, while The Chip Report mapped the nation's chip habits.
The angle
To launch National Chip Week, top chippies hosted Chip Factor 'auditions' where people sang for their chips, with a public vote for the winner. The Chip Report, the biggest survey of the nation's chip-eating habits, was released alongside.
On air
A relationship and dating expert
The result
22 items of coverage reaching 3.6 million, including Sky News Radio, BBC Radio Devon, BBC Radio Norfolk, BBC Radio Stoke.
About National Chip Week
An annual UK week, started in the early 1990s by the Potato Council, celebrating chips and supporting fish and chip shops and potato growers. It has included the Choice Chip Awards, which recognise quality chips. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning National Chip Week for 2027?
National Chip Week usually runs in late February; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
