National BBQ Week is one of the awareness days brands use to get on radio and TV. Relations Group has run 2 broadcast PR campaigns for it, for National BBQ Association and Oxford Charcoal. The coverage ran to 80 broadcast items (47 interviews and 33 on-air competitions), heard by a combined audience of 8.0 million. Coverage included Sky News Radio, BBC Radio Humberside, BBC Radio Bristol, Radio News Hub, BBC Radio Hereford and Worcester and more. Every campaign met or beat its coverage budget.
80Items of coverage (47 interviews and 33 on-air competitions)
8.0 millionCombined reach
6h 37mTime on air
46Distinct outlets
Coverage highlights
Sky News RadioNational news network
BBC Radio HumbersideBBC radio
BBC Radio BristolBBC radio
Radio News HubNational news network
BBC Radio Hereford and WorcesterBBC radio
The campaigns
Oxford Charcoal, National BBQ Week
The aim
Oxford Charcoal wanted to raise awareness of Oxford Charcoal and promote it as a market leader for British BBQ charcoal.
The message
An eco-friendly approach to BBQ season is growing in popularity. People can enjoy a traditional BBQ by choosing sensibly sourced UK charcoal, reusing it where possible and avoiding single-use disposable BBQs.
The angle
With the country in lockdown, BBQ season came early and sales soared. 97% of charcoal bought in the UK is non-sustainable hardwood, often imported, and 60,000 tonnes are burned each year. People were urged to use UK-sourced charcoal and avoid disposable BBQs.
On air
The owner of Oxford Charcoal
The result
23 items of coverage (13 interviews and 10 on-air competitions) reaching 3.2 million, including Radio News Hub, BBC Radio Hereford and Worcester.
National BBQ Association wanted to promote the 14th National Braai Week alongside the World Cup and encourage Brits to enjoy alfresco eating at home.
The message
National Braai Week marks the start of the summer barbecue season and celebrates the South African tradition with a recipe for each World Cup nation. Staying in is the new going out.
The angle
To tie in with the World Cup in South Africa, the association renamed National BBQ Week as National Braai Week and created 32 recipes inspired by the competing nations. Around 120 million barbecues were held the year before.
On air
The association's president
The result
57 items of coverage (34 interviews and 23 on-air competitions) reaching 4.8 million, including Sky News Radio, BBC Radio Humberside, BBC Radio Bristol.
A UK week that has run every summer since 1997 to encourage people to cook and eat outdoors. It is now operated by Grocerama Limited. It is aimed at barbecue fans, food brands and retailers. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning National BBQ Week for 2027?
National BBQ Week next runs from Monday 31 May to Sunday 6 June 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
