Plenty of small businesses are losing revenue simply by not making the most of their online presence. A survey of over 960,000 UK small businesses found 44% have no website, and of those that do, 93% show no local contact number on their homepage, 94% give no map or location and 79% do not publish an address. For Local Business Week, we built Digital Kitbag's broadcast PR campaign around those findings and put a digital readiness expert on air across a radio day of interviews, urging local business owners to review how they appear online. The campaign secured 16 items of radio coverage reaching 2.4 million listeners, including Sky News Radio.
Digital Kitbag wanted to raise awareness among local businesses of Digital Kitbag and its offering through Johnston Press publications.
The message
Small businesses are losing revenue by not making the most of their online presence, so local business owners should review how they appear online.
The angle
A survey of over 960,000 UK small businesses found 44% have no website. Of those that do, 93% show no local contact number on their homepage, 94% give no map or location and 79% do not publish an address.
On air
A digital readiness expert
The result
16 items of coverage reaching 2.4 million, including Sky News Radio.
About Local Business Week
Local Business Week is an annual UK campaign created by Relations Group. It encourages people to back their local businesses and gives small business owners advice on technology, finance and marketing. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Local Business Week for 2027?
Local Business Week next runs from 10 to 16 May 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
