One in four small businesses has no website, and only a third of those with one sell through it. Local Business Week began with a warning that high streets could miss out on jobs and growth because small firms cannot market themselves, and we put Thomson Local at the centre of the answer. A marketing expert from Thomson Local and a national policy chairman of the Federation of Small Businesses went on air for radio interviews, showing small businesses how to reach customers across today's many channels and win more leads, alongside a run of on-air competitions. The broadcast PR campaign secured 69 items of radio coverage, 59 interviews and 10 on-air competitions, reaching 4.4 million, including Panjab Radio.
69Items of coverage (59 interviews and 10 on-air competitions)
4.4 millionCombined reach
3h 28mTime on air
The story
Thomson Local, Local Business Week
The aim
Thomson Local wanted to show small businesses how to reach customers across today's many channels and win more leads.
The message
Most local businesses cannot afford a marketing agency. Thomson Local brings that expertise, across print, online and pay per click, with dedicated account managers and a business advice centre.
The angle
Local Business Week began with a warning that high streets could miss out on jobs and growth because small firms cannot market themselves: one in four small businesses has no website, and only a third of those with one sell through it.
On air
A marketing expert from Thomson Local and a national policy chairman of the Federation of Small Businesses
The result
69 items of coverage (59 interviews and 10 on-air competitions) reaching 4.4 million, including Panjab Radio.
About Local Business Week
Local Business Week is an annual UK campaign created by Relations Group. It encourages people to back their local businesses and gives small business owners advice on technology, finance and marketing. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Local Business Week for 2027?
Local Business Week next runs from 10 to 16 May 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
