Small businesses make up 99.3% of the UK's 4.7 million businesses, yet about 270,000 register each year and almost as many close, and 45% of SMEs saw revenue fall by between 10% and 50%. For Local Business Week, we built Salesforce's broadcast PR campaign around the problems local businesses face, and the finding that 72% see information technology as a positive enabler. A technology specialist went on air across a radio day of interviews, encouraging small business owners to move to cloud computing for its affordability, rapid implementation and portability. The campaign secured 25 items of radio coverage reaching 895,000, including BBC Radio Northampton.
Salesforce wanted to highlight the problems local businesses face and encourage small business owners to migrate to cloud computing.
The message
Salesforce is the leading enterprise cloud computing company, offering low cost, low risk and fast results to local businesses across the UK. Cloud computing brings affordability, rapid implementation and portability.
The angle
Small businesses make up 99.3% of the UK's 4.7 million businesses. About 270,000 register each year and almost as many close, and 45% of SMEs saw revenue fall by between 10% and 50%, yet 72% see information technology as a positive enabler.
On air
A technology specialist
The result
25 items of coverage reaching 895k, including BBC Radio Northampton.
More campaigns for Salesforce
Salesforce has come back to Relations Group for other broadcast PR campaigns:
Local Business Week is an annual UK campaign created by Relations Group. It encourages people to back their local businesses and gives small business owners advice on technology, finance and marketing. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Local Business Week for 2027?
Local Business Week next runs from 10 to 16 May 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
