Every year, accidents seriously injure or kill children, and families can take simple steps to prevent them. For Child Safety Week, the charity's annual flagship campaign, we helped the Child Accident Prevention Trust get its 'Be a Safety Hero' message on air ahead of summer, encouraging families to take positive action rather than lecturing them. We put their spokesperson on air across a radio day of interviews, sharing the practical steps parents can take. The broadcast PR campaign secured 36 items of radio coverage reaching 6.8 million, including Sky News Radio, BBC Radio Kent and Downtown Radio.
Child Accident Prevention Trust wanted to raise awareness of Child Safety Week and the charity, and promote 'Be a Safety Hero' ahead of summer.
The message
Child Safety Week empowers families to take positive action on accidents that seriously injure or kill children, rather than lecturing them. The message was 'Be a Safety Hero'.
The angle
Child Safety Week, the charity's annual flagship campaign, highlighted the number of accidents that seriously injure or kill children each year and the steps families can take to prevent them.
The result
36 items of coverage reaching 6.8 million, including Sky News Radio, Downtown Radio and BBC Radio Kent.
More campaigns for Child Accident Prevention Trust
Child Accident Prevention Trust has come back to Relations Group for other broadcast PR campaigns:
An annual campaign run by the Child Accident Prevention Trust, the UK charity working to reduce accidents to children. It gives families, schools, health visitors and community groups practical advice on preventing serious injuries. The 2026 week ran from 1 to 7 June. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Child Safety Week for 2027?
Child Safety Week next runs from Monday 7 to Sunday 13 June 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
