Child Safety Week is one of the awareness days brands use to get on radio and TV. Relations Group has run 4 broadcast PR campaigns for it, for Child Accident Prevention Trust, Child Accident Prevention Trust, Child Accident Prevention Trust and Child Accident Prevention Trust. The coverage ran to 98 broadcast items, heard by a combined audience of 27.7 million. Coverage included Sky News Radio, BBC Scotland, BBC Radio Devon, BBC Radio Manchester, BBC Radio Three Counties and more. Every campaign met or beat its coverage budget.
Child Accident Prevention Trust wanted to raise awareness of Child Safety Week and the charity, and highlight morning hazards in the home.
The message
Child Safety Week is the charity's annual flagship campaign, raising awareness of the accidents that seriously injure or kill children each year. It empowers families to take positive action rather than lecturing them.
The angle
New research found nearly a third of parents (30%) say their child has had a serious accident or near miss in the morning rush, with hot drinks (34%) and hair straighteners (26%) among the top risks. It launched Child Safety Week.
On air
The charity's chief executive and a consultant in paediatric emergency medicine
The result
16 items of coverage reaching 4.8 million, including Sky News Radio, BBC Radio Devon.
Child Accident Prevention Trust wanted to raise awareness of Child Safety Week and the charity, and promote 'Be a Safety Hero' ahead of summer.
The message
Child Safety Week empowers families to take positive action on accidents that seriously injure or kill children, rather than lecturing them. The message was 'Be a Safety Hero'.
The angle
Child Safety Week, the charity's annual flagship campaign, highlighted the number of accidents that seriously injure or kill children each year and the steps families can take to prevent them.
The result
36 items of coverage reaching 6.8 million, including Sky News Radio, Downtown Radio and BBC Radio Kent.
Child Accident Prevention Trust wanted to raise awareness of Child Safety Week and the charity, and get parents to take a second look for safety.
The message
Child Safety Week is the charity's annual flagship campaign, empowering families to take positive action to prevent accidents rather than lecturing them about what they are doing wrong.
The angle
Research found four in ten parents (41%) admit work exhaustion means they fail to consider their children's safety, and 5% take no precautions at home. Seven in ten parents (69%) are exhausted by the end of the day.
On air
The charity's chief executive and a professor of organisational psychology and health
The result
27 items of coverage reaching 11.5 million, including Sky News Radio, BBC Radio Manchester, BBC Radio Three Counties.
Child Accident Prevention Trust wanted to raise awareness of Child Safety Week and the charity, and encourage parents to take a second look for safety.
The message
Child Safety Week is the charity's annual flagship campaign. It urges families to take a second look for safety so that preventing accidents becomes second nature, empowering parents rather than lecturing them.
The angle
New 'Autopilot Britain' research for Child Safety Week found eight in ten people do everyday tasks on autopilot, yet only 26% of parents automatically store cleaning products out of reach and 21% automatically strap their child into a highchair.
On air
The charity's chief executive and a parenting psychologist
The result
19 items of coverage reaching 4.7 million, including Sky News Radio, BBC Scotland, BBC Radio Devon.
An annual campaign run by the Child Accident Prevention Trust, the UK charity working to reduce accidents to children. It gives families, schools, health visitors and community groups practical advice on preventing serious injuries. The 2026 week ran from 1 to 7 June. It gives producers a reason to cover the subject, and brands with a credible spokesperson a way onto radio and TV.
Planning Child Safety Week for 2027?
Child Safety Week next runs from Monday 7 to Sunday 13 June 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
