Office dogs are growing in popularity, but it is hard to resist puppy dog eyes when colleagues have treats to hand. Ahead of Bring Your Dog to Work Day, we helped Billy + Margot turn that into a story about what a healthy diet for an office dog looks like, as the brand relaunched in the UK with single protein recipes such as salmon and wild boar. The brand's founder, a canine nutritionist, went on air across a radio day of interviews. The broadcast PR campaign secured 13 items of radio coverage reaching 2.2 million listeners, including Radio News Hub and BBC Radio Norfolk.
13Items of coverage
2.2 millionCombined reach
1h 36mTime on air
The story
Billy + Margot, Bring Your Dog to Work Day
The aim
Billy + Margot wanted to raise awareness of the brand across the UK and educate on creating a healthy, happy environment for office pets.
The message
It is easy to hand an office dog treats, but colleagues should know what makes a healthy diet. Billy + Margot relaunched in the UK with single protein recipes such as salmon and wild boar.
The angle
Office pets are growing in popularity, but it is hard to avoid puppy dog eyes and treats from colleagues. The pitch, ahead of Bring Your Dog to Work Day, covered what a healthy diet for an office dog looks like.
On air
The brand's founder, a canine nutritionist
The result
13 items of coverage reaching 2.2 million, including Radio News Hub and BBC Radio Norfolk.
About Bring Your Dog to Work Day
Bring Your Dog to Work Day is a workplace day when staff are encouraged to bring their dogs into the office, often to raise money for animal welfare charities. The UK version is based on the American Take Your Dog to Work Day, which Pet Sitters International started in 1999. A Cardiff pet care company is credited with launching the UK event in 2014. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning Bring Your Dog to Work Day for 2027?
Bring Your Dog to Work Day next falls on Friday 25 June 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
