Case study · Small Business Advice Week 2015

Avery

Relations Group ran a broadcast PR campaign for Avery around Small Business Advice Week 2015. A radio day of interviews put their spokesperson on air, securing 48 items of radio coverage with a combined audience of 2.3 million. Highlights included Jazz FM, Central FM and Chesters Dee 106.3.

Part of Small Business Advice Week on air →

48Items of coverage

2.3 millionCombined reach

240h 40mTime on air

Coverage highlights

Jazz FMNational radio
Central FMCommercial radio
Chesters Dee 106.3Commercial radio

The story

Avery, Small Business Advice Week 2015

The aim: Avery wanted to raise awareness of Avery Brand & Print among professionals, business owners and consumers as a Small Business Advice Week sponsor.
The message: First impressions matter: business cards, stationery and personalised accessories shape how people see you and your brand, so promote your image wisely.
The angle: Research of 2,000 adults found over 80% feel happy and content buying from small independent businesses, against 53% for big brands. Only 6% consider CEOs of large corporations trustworthy, and 58% have had poor service from a big brand.
On air: A business owner and psychologist
The result: 48 items of coverage reaching 2.3 million, including Jazz FM, Central FM, Chesters Dee 106.3.

Budget £3,000Delivered £3,825Above budget 28%On air 240h 40m

More campaigns for Avery

Avery has come back to Relations Group for other broadcast PR campaigns:

About Small Business Advice Week

Small Business Advice Week is a UK campaign owned and run by Relations Group, which holds it as a registered trademark. It has run since 2004, bringing together experts and businesses to give free advice that helps the UK's small firms grow and cope with tough times. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning Small Business Advice Week for 2027?

Small Business Advice Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team