Case study · Small Business Advice Week 2014

Xero

Relations Group ran a broadcast PR campaign for Xero around Small Business Advice Week 2014. A radio day of interviews put their spokesperson on air, securing 44 items of radio coverage with a combined audience of 3.8 million. Highlights included Sky News Radio, BBC Radio Scotland and Central FM.

Part of Small Business Advice Week on air →
44Items of coverage
3.8 millionCombined reach
2h 07mTime on air

Coverage highlights

The story

Xero, Small Business Advice Week 2014

The aim
Xero wanted to drive awareness of Xero among small businesses and challenge the idea that accounting is a laborious task.
The message
Xero's online accounting software lets small business owners run their business more efficiently and see up to date financials at any time, on any device.
The result
44 items of coverage reaching 3.8 million, including Sky News Radio, BBC Radio Scotland, Central FM.
Budget £6,000Delivered £7,075Above budget 18%On air 2h 07m

What the budget bought

£6,000
£7,075
£11,042
£33,127
6:1return on investment: PR value is 6 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About Small Business Advice Week

Small Business Advice Week is a UK campaign owned and run by Relations Group, which holds it as a registered trademark. It has run since 2004, bringing together experts and businesses to give free advice that helps the UK's small firms grow and cope with tough times. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning Small Business Advice Week for 2027?

Small Business Advice Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team