Case study · Small Business Advice Week 2014

Vonage

Relations Group ran a broadcast PR campaign for Vonage around Small Business Advice Week 2014. A radio day of interviews put their spokesperson on air, securing 53 items of radio coverage with a combined audience of 1.5 million. Highlights included Chesters Dee 106.3.

Part of Small Business Advice Week on air →
53Items of coverage
1.5 millionCombined reach
3h 03mTime on air

Coverage highlights

The story

Vonage, Small Business Advice Week 2014

The aim
Vonage wanted to build credibility as an official partner of Small Business Advice Week and promote affordable phone plans for small businesses.
The message
Vonage turns a broadband connection into a high quality business phone line, with a choice of number, low-cost international calling and a 30 day rolling contract so small businesses are not tied down.
The angle
Research of 2,000 UK employees found 28% avoid calling some numbers because of cost and almost 20% use their work phone for personal calls, while 68% were unaware of voice-over IP. Vonage, a partner of Small Business Advice Week, urged small firms to use new technology to save money.
On air
A technology expert from Vonage
The result
53 items of coverage reaching 1.5 million, including Chesters Dee 106.3.
Budget £3,500Delivered £6,525Above budget 86%On air 3h 03m

About Small Business Advice Week

Small Business Advice Week is a UK campaign owned and run by Relations Group, which holds it as a registered trademark. It has run since 2004, bringing together experts and businesses to give free advice that helps the UK's small firms grow and cope with tough times. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning Small Business Advice Week for 2027?

Small Business Advice Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team