Case study · Small Business Advice Week 2013

Pendo Deals

Relations Group ran a broadcast PR campaign for Pendo Deals around Small Business Advice Week 2013. Interviews and on-air competitions put the brand on air, securing 92 items of radio coverage (77 interviews and 15 on-air competitions) with a combined audience of 4.7 million. Highlights included Panjab Radio, Central Radio and Voice FM.

Part of Small Business Advice Week on air →
92Items of coverage (77 interviews and 15 on-air competitions)
4.7 millionCombined reach
4h 24mTime on air

Coverage highlights

The story

Pendo Deals, Small Business Advice Week 2013

The aim
Pendo Deals wanted to build brand awareness for Pendo Deals using Small Business Advice Week and raise awareness of the B2B deal website market.
The message
Pendo Deals is a business to business deals website that helps small businesses save money on things like stationery, furniture, team building and training, and promote their own services through deals.
The angle
In Small Business Advice Week: SMEs make up 99.9% of the UK economy, half struggle within five years and 80% of those fail due to cash flow. One in three people use deal sites, so could SMEs capitalise on daily deals?
On air
The chief executive of Pendo Deals and a small business owner
The result
92 items of coverage (77 interviews and 15 on-air competitions) reaching 4.7 million, including Panjab Radio, Central Radio, Voice FM.
Budget £5,000Delivered £10,225Above budget 104%On air 4h 24m

What the budget bought

£5,000
£10,225
£33,039
£99,117
20:1return on investment: PR value is 20 times the campaign budget

Coverage delivered is the value of the items at the Relations Group rate card. AVE is what the same airtime would cost as advertising. PR value is three times the AVE. ROI is PR value divided by the campaign budget.

About Small Business Advice Week

Small Business Advice Week is a UK campaign owned and run by Relations Group, which holds it as a registered trademark. It has run since 2004, bringing together experts and businesses to give free advice that helps the UK's small firms grow and cope with tough times. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning Small Business Advice Week for 2027?

Small Business Advice Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team