Case study · Small Business Advice Week 2012

Santander

Relations Group ran a broadcast PR campaign for Santander around Small Business Advice Week 2012. A radio day of interviews put their spokesperson on air, securing 42 items of radio coverage with a combined audience of 3.6 million. Highlights included Sky News Radio, BBC Radio Norfolk and BBC Radio Northampton.

Part of Small Business Advice Week on air →
42Items of coverage
3.6 millionCombined reach
2h 40mTime on air

Coverage highlights

The story

Santander, Small Business Advice Week 2012

The aim
Santander wanted to show that Santander supports small businesses, understands their issues and is open for business.
The message
Small businesses are crucial to local recovery and need access to finance, and a good business plan, sound financial information and a strong relationship with your bank all help secure it.
The angle
New research found UK small businesses upbeat despite the worst double dip recession in fifty years, with one in five saying business has never been better and an average 88% growth expected over five years. Stations were asked what firms can do to secure that growth.
On air
Santander's head of business banking
The result
42 items of coverage reaching 3.6 million, including Sky News Radio, BBC Radio Norfolk, BBC Radio Northampton, Voice FM.
Budget £7,500Delivered £7,875Above budget 5%On air 2h 40m

About Small Business Advice Week

Small Business Advice Week is a UK campaign owned and run by Relations Group, which holds it as a registered trademark. It has run since 2004, bringing together experts and businesses to give free advice that helps the UK's small firms grow and cope with tough times. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning Small Business Advice Week for 2027?

Small Business Advice Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team