Case study · Small Business Advice Week 2006

Barclays

Relations Group ran a broadcast PR campaign for Barclays around Small Business Advice Week 2006. Interviews and on-air competitions put the brand on air, securing 104 items of radio coverage (48 interviews and 56 on-air competitions) with a combined audience of 13.0 million. Highlights included BBC Radio Wales, BBC West Midlands and BBC Radio Solent.

Part of Small Business Advice Week on air →
104Items of coverage (48 interviews and 56 on-air competitions)
13.0 millionCombined reach
9h 23mTime on air

Coverage highlights

The story

Barclays, Small Business Advice Week 2006

The aim
Barclays wanted to promote its Mindleaders training campaign and position Barclays as the place to go for small business banking and advice.
The message
Mindleaders is a campaign offering training to small business owners and managers.
The angle
Small business owners were being kept awake at night by the daily headaches of running a business, pitched to regional stations with a local expert in the studio.
On air
A representative of Barclays Local Business
The result
104 items of coverage (48 interviews and 56 on-air competitions) reaching 13.0 million, including BBC Radio Wales, BBC West Midlands, BBC Radio Solent, BBC Radio Leicester.
Budget £5,000Delivered £5,300Above budget 6%On air 9h 23m

About Small Business Advice Week

Small Business Advice Week is a UK campaign owned and run by Relations Group, which holds it as a registered trademark. It has run since 2004, bringing together experts and businesses to give free advice that helps the UK's small firms grow and cope with tough times. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning Small Business Advice Week for 2027?

Small Business Advice Week usually runs in September; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

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