Motor Insurers' Bureau, Easter 2009
- The aim
- Motor Insurers' Bureau wanted to highlight how many motorists drive uninsured and prompt them to insure their vehicles.
- The message
- Uninsured driving costs the economy £500m a year and uninsured drivers are thought to kill 160 people annually. Uninsured vehicles can be seized, with more than 180,000 seized in 2008.
- The angle
- Millions of motorists would be on the roads over the Easter weekend, among them an estimated 1.6 million uninsured vehicles, with the Motor Insurance Database revealing regional hot-spots down to postcode level.
- The result
- 21 items of coverage reaching 2.6 million, including BBC Radio Solent, Tay FM, KMFM East, KMFM West.
Budget £2,500Delivered £3,050Above budget 22%On air 2h 12m
Read the case study →trivago, Easter 2015
- The aim
- trivago wanted to position trivago as the authority on cost effective hotel searches and highlight Easter savings.
- The message
- Many hotels raise prices at Easter, so it pays to search online for the best value. trivago is the world's largest hotel search, with information from over 700,000 hotels and more than 250 booking sites.
- The angle
- A new report revealed the 20 most popular Easter destinations for Brits. London came first, followed by Amsterdam, Paris and Dubai, and seven of the top 20 were UK cities. City breaks were the most popular option, making up 16 of the 20.
- On air
- A travel expert from trivago
- The result
- 36 items of coverage reaching 2.6 million, including Sky News Radio.
Budget £2,500Delivered £5,300Above budget 112%On air 1h 21m
Read the case study →Everypaw, Easter 2025
- The aim
- Everypaw wanted to give pet owners practical advice on keeping pets safe at Easter and position itself as an expert in pet insurance.
- The message
- Easter can be a dangerous time for dogs, as chocolate eggs, hot cross buns and spring bulbs are all potentially poisonous. Contact your vet immediately if you suspect your dog has eaten chocolate.
- The angle
- Everypaw Pet Insurance claims data showed Easter is one of the busiest times for pet poisoning, with chocolate ingestion, poisoning and toxicity claims up 75%, 110% and 160% on the quietest months and over £48,000 in treatment costs. Hot cross buns, spring flowers and fatty roasts add to the risks.
- On air
- A leading vet working with Everypaw
- The result
- 18 items of coverage reaching 2.6 million, including BBC Radio Essex, BBC Radio Norfolk, BBC Radio Three Counties, BBC Radio Suffolk.
Budget £6,000Delivered £9,850Above budget 64%On air 2h 41mServices interviews
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