Case study · Blue Monday 2020

Temple Spa

Relations Group ran a broadcast PR campaign for Temple Spa around Blue Monday 2020. A radio day of interviews put their spokesperson on air, securing 17 items of radio coverage with a combined audience of 3.7 million. Highlights included Sky News Radio, Radio News Hub and Panjab Radio.

Part of Blue Monday on air →
17Items of coverage
3.7 millionCombined reach
1h 14mTime on air

Coverage highlights

The story

Temple Spa, Blue Monday 2020

The aim
Temple Spa wanted to position Temple Spa as a leading UK brand for unisex products that help with rest, relaxation and wellbeing.
The message
Good rest and taking care of yourself are essential for mental wellbeing, for women and men alike. Temple Spa's products, described as a good night's sleep in a jar, can help reduce anxiety and promote wellbeing.
The angle
A new report timed for Blue Monday found 91% of Brits are concerned about their wellbeing and a quarter (25%) feel depressed in January. 31% have insomnia, and lack of sleep was named as one of the worst catalysts for poor mental health.
On air
Temple Spa's founder and managing director
The result
17 items of coverage reaching 3.7 million, including Sky News Radio, Radio News Hub, Panjab Radio, Central FM.
Budget £5,000Delivered £5,850Above budget 17%On air 1h 14m

About Blue Monday

Blue Monday is the name given to the third Monday in January, promoted as the most depressing day of the year. It began in 2005 as a press release for the travel company Sky Travel and has no scientific basis, but charities now use it to start conversations about mental health. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.

Planning Blue Monday for 2027?

Blue Monday next falls on Monday 18 January 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team