Case study · Black Friday 2015

VoucherCodes

Relations Group ran a broadcast PR campaign for VoucherCodes around Black Friday 2015. A radio day of interviews put their spokesperson on air, securing 56 items of radio coverage with a combined audience of 2.4 million. Highlights included Central FM.

Part of Black Friday on air →
56Items of coverage
2.4 millionCombined reach
2h 45mTime on air

Coverage highlights

The story

VoucherCodes, Black Friday 2015

The aim
VoucherCodes wanted to raise awareness of its Black Friday research and position itself as a leading expert in saving money on retail purchases.
The message
New research predicts Brits will spend almost £3 million a minute on Black Friday, and VoucherCodes helps savvy shoppers see all the best deals in one place.
The angle
New research predicted Britons would spend £2,887,500 a minute on Black Friday, £1.39bn across the day and £3.49bn over the four days to Cyber Monday. UK shoppers would account for two thirds of Black Friday sales in Europe.
On air
A VoucherCodes spokesperson and a retail expert
The result
56 items of coverage reaching 2.4 million, including Central FM.
Budget £5,000Delivered £8,575Above budget 72%On air 2h 45m

About Black Friday

Black Friday is the day after American Thanksgiving, on the fourth Friday of November. It began as a US shopping event and is now widely used by UK retailers as the start of the Christmas sales, often running alongside Cyber Monday. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.

Planning Black Friday for 2026?

Black Friday next falls on Friday 27 November 2026. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.

Book a call with the team