World Suicide Prevention Day is one of the awareness days brands use to get on radio and TV. Relations Group has run 2 broadcast PR campaigns for it, for Grassroots Suicide Prevention. The coverage ran to 21 broadcast items, heard by a combined audience of 6.3 million. Coverage included Radio News Hub, BBC Radio Derby, BBC Radio Three Counties, BBC Radio Northampton, Sky News TV and more. Every campaign met or beat its coverage budget.
21Items of coverage
6.3 millionCombined reach
2h 24mTime on air
Coverage highlights
Radio News HubNational news network
BBC Radio DerbyBBC radio
BBC Radio Three CountiesBBC radio
BBC Radio NorthamptonBBC radio
Sky News TVTV
talkRADIONational radio
Greatest Hits Radio SussexCommercial radio
Listen
Sky News TV · 3m 34s
talkRADIO · 8m 30s
0:00 / 8m 30s
BBC Radio Derby · 5m 03s
0:00 / 5m 03s
BBC Radio Three Counties · 7m 58s
0:00 / 7m 58s
The campaigns
Grassroots Suicide Prevention, World Suicide Prevention Day
The aim
Grassroots Suicide Prevention wanted to raise awareness of rising suicide rates among women and point people to its Women's Suicide Prevention Hub, training and support app.
The message
Suicide can be prevented with timely support, and anyone can learn the skills to have a conversation that could save a life.
The angle
On World Suicide Prevention Day, the campaign drew attention to women, whose suicide rate has risen by 32% in ten years but is often overlooked. Ten women's charities came together to launch a Women's Suicide Prevention Hub.
On air
The chief executive of Grassroots Suicide Prevention, with a second spokesperson from the charity
The result
10 items of coverage reaching 4.1 million, including Sky News TV, talkRADIO, Greatest Hits Radio Sussex.
Grassroots Suicide Prevention, World Suicide Prevention Day
The aim
Grassroots Suicide Prevention wanted to raise the charity's profile and promote its suicide prevention training, its Stay Alive app and the need for donations.
The message
Suicide can be prevented with timely intervention, and anyone can learn the skills to help prevent a suicide. Talking about suicide responsibly helps end the stigma around mental health, self-harm and suicide.
The angle
On World Suicide Prevention Day, Grassroots Suicide Prevention highlighted that around 115 people in the UK die by suicide every week and one in five have suicidal thoughts, and promoted its NHS-recommended Stay Alive app and life-saving conversation training.
On air
The charity's chief executive, a trustee with lived experience of bereavement by suicide, and two supporters with lived experience of suicidal thoughts
The result
11 items of coverage reaching 2.2 million, including Radio News Hub, BBC Radio Derby, BBC Radio Three Counties, BBC Radio Northampton.
World Suicide Prevention Day is led by the International Association for Suicide Prevention, with the World Health Organization, and falls on 10 September each year. It raises awareness that suicide can be prevented and encourages action to reduce it. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning World Suicide Prevention Day for 2027?
World Suicide Prevention Day next falls on Friday 10 September 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
