Case study · World Narcissistic Abuse Awareness Day
White Lotus Transformational & Recovery Coaching
Narcissistic abuse leaves no physical marks, and though it is frighteningly common in romantic, family, friendship and workplace relationships, it remains little known and often misunderstood. For World Narcissistic Abuse Awareness Day, we built a broadcast PR campaign to help White Lotus Transformational & Recovery Coaching educate the public and offer hope to survivors. We put the founder, an award-winning trauma recovery coach, clinical hypnotherapist and survivor of narcissistic abuse, on air in radio and TV interviews, explaining how gaslighting and manipulation make victims doubt their own reality, and how survivors can recover with the right support. The campaign secured 7 items of radio and TV coverage reaching 1.5 million, including London Live and BBC Radio Shropshire.
7Items of coverage
1.5 millionCombined reach
1h 24mTime on air
Listen
London Live · 4m 37s
BBC Radio Shropshire · 12m 55s
0:00 / 12m 55s
The story
White Lotus Transformational & Recovery Coaching, World Narcissistic Abuse Awareness Day
The aim
White Lotus Transformational & Recovery Coaching wanted to position its founder as a leading narcissistic abuse recovery expert and encourage people struggling with abuse to get help.
The message
Narcissistic abuse is one of the most common yet least understood forms of abuse. It leaves no physical marks, but its effects are lasting, and survivors can recover and rebuild their lives with the right support.
The angle
Narcissistic abuse uses gaslighting and manipulation to make victims doubt their own reality. Though little known and often misunderstood, it is frighteningly common in romantic, family, friendship and workplace relationships, and World Narcissistic Abuse Awareness Day on 1 June is the moment to educate the public and offer hope to survivors.
On air
The founder, an award-winning trauma recovery coach, clinical hypnotherapist and survivor of narcissistic abuse
The result
7 items of coverage reaching 1.5 million, including London Live, BBC Radio Shropshire.
About World Narcissistic Abuse Awareness Day
World Narcissistic Abuse Awareness Day falls on 1 June. It was started in 2016 by a US psychotherapist to raise public awareness of narcissistic abuse, a form of emotional and psychological abuse, and to support people recovering from it. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning World Narcissistic Abuse Awareness Day for 2027?
World Narcissistic Abuse Awareness Day next falls on Tuesday 1 June 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
