Donor conception in the UK has entered a new era of openness: more than 700 donor-conceived young adults can now trace their egg or sperm donor through the HFEA, with over 11,400 set to follow by 2030. For World Infertility Awareness Month, with UK fertility rates at record lows, we built The London Egg Bank's broadcast PR campaign around that milestone, explaining egg donation and dispelling common myths. Its senior fertility counsellor and senior matching and relationship manager went on air across a radio day of interviews, alongside egg donors and patients who used donor eggs. The campaign secured 10 items of radio coverage reaching 11.5 million, including BBC News, BBC Radio Leicester and Greatest Hits Radio East Midlands.
10Items of coverage
11.5 millionCombined reach
1h 28mTime on air
Coverage highlights
BBC NewsTV
Greatest Hits Radio East MidlandsCommercial radio
Hits Radio East MidlandsCommercial radio
BBC Radio LeicesterBBC radio
BBC Radio GloucestershireBBC radio
Listen
BBC Radio Leicester · 8m 34s
0:00 / 8m 34s
BBC Radio Gloucestershire · 14m 13s
0:00 / 14m 13s
The story
The London Egg Bank, World Infertility Awareness Month
The aim
The London Egg Bank wanted to educate couples about egg donation, dispel common myths and show why the UK leads the way in donor conception.
The message
Donor conception is a meaningful and natural path to parenthood, and openness is in the best interest of donor-conceived children. The UK's ID-release system means donors are identifiable should children wish to make contact later in life.
The angle
More than 700 donor-conceived young adults in the UK can now trace their egg or sperm donor through the HFEA, with over 11,400 set to follow by 2030, marking a new era of openness in donor conception as UK fertility rates hit record lows.
On air
The London Egg Bank's senior fertility counsellor and its senior matching and relationship manager, alongside egg donors and patients who used donor eggs
The result
10 items of coverage reaching 11.5 million, including BBC News, Greatest Hits Radio East Midlands, Hits Radio East Midlands, BBC Radio Leicester.
About World Infertility Awareness Month
World Infertility Awareness Month runs through June. It has no single organiser and is promoted by fertility clinics, charities and patient groups in many countries. It aims to reduce the stigma around infertility and help people find reliable information on causes and treatment. Stations plan their coverage of it in advance, which makes it a strong hook for a broadcast PR campaign.
Planning World Infertility Awareness Month for 2027?
World Infertility Awareness Month next runs through June 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
