Pre-loved is having a moment in Britain: a new survey found 89% of Brits like buying second-hand and 71% see it as a great way to save money. Working with Sudocrem's PR agency, we used those findings to launch the Great British Pre-Loved Awards on World Environment Day, with a broadcast PR campaign encouraging people to buy pre-loved and upcycle where they can. We put an upcycling expert and former Great British Sewing Bee finalist on air across a radio day of interviews, showing listeners how to save money while helping the planet. The campaign secured 14 items of radio coverage reaching 2.7 million, including Radio News Hub, BBC Radio Solent and BBC Radio Leeds.
Delivered for a PR agency on behalf of Sudocrem.
14Items of coverage
2.7 millionCombined reach
1h 09mTime on air
Coverage highlights
Radio News HubNational news network
BBC Radio SolentBBC radio
BBC Radio LeedsBBC radio
BBC Radio LeicesterBBC radio
Listen
BBC Radio Solent · 6m 54s
0:00 / 6m 54s
BBC Radio Leeds · 5m 50s
0:00 / 5m 50s
BBC Radio Leicester · 5m 46s
0:00 / 5m 46s
The story
Sudocrem, World Environment Day
Delivered for
a PR agency, on behalf of Sudocrem
The aim
Sudocrem wanted to launch the Great British Pre-Loved Awards on World Environment Day with UK-wide broadcast coverage backed by consumer research.
The message
Sudocrem's Great British Pre-Loved Awards encourage everyone to buy more pre-loved items and to upcycle where they can, saving money while helping the planet.
The angle
A new survey found 89% of Brits like buying second-hand and 71% see it as a great way to save money, as Sudocrem launched the Great British Pre-Loved Awards on World Environment Day to encourage people to buy pre-loved and upcycle.
On air
An upcycling expert and former Great British Sewing Bee finalist
The result
14 items of coverage reaching 2.7 million, including Radio News Hub, BBC Radio Solent, BBC Radio Leeds, BBC Radio Leicester.
More campaigns for Sudocrem
Sudocrem has come back to Relations Group for other broadcast PR campaigns:
World Environment Day is the UN's main day for environmental awareness and action, led by the UN Environment Programme. It was set up by the UN General Assembly in 1972 and has been held every year since 1973. Serbia will host the 2027 event. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning World Environment Day for 2027?
World Environment Day next falls on Saturday 5 June 2027. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
