More than 14 million people in the UK live with bladder problems, according to an NHS report, yet incontinence is still too often seen as just part of ageing. For World Continence Week, we built TensCare's broadcast PR campaign around a simple idea: just as we train visible muscles at the gym, the pelvic floor needs training too, and electrical stimulation can help strengthen it. We put a pelvic health specialist, a nutritional practitioner and TensCare's incontinence therapy expert on air across a radio day of interviews, explaining that 61% of men have lower urinary tract symptoms and 34% of women live with urinary incontinence. The campaign secured 13 items of radio coverage reaching 2.8 million, including Times Radio and BBC Radio Sussex and Surrey.
13Items of coverage
2.8 millionCombined reach
2h 01mTime on air
Coverage highlights
Times RadioNational radio
BBC Radio Sussex and SurreyBBC radio
Listen
Times Radio · 9m 23s
0:00 / 9m 23s
BBC Radio Sussex and Surrey · 9m 25s
0:00 / 9m 25s
The story
TensCare, World Continence Week
The aim
TensCare wanted to position TensCare as thought leaders in male and female continence health and raise awareness of its pelvic floor exercisers.
The message
Incontinence is not just part of ageing and affects young people too. Just as people train visible muscles at the gym, internal muscles need training, and electrical stimulation is medically proven to help.
The angle
It is World Continence Week, and an NHS report estimates more than 14 million people in the UK live with bladder problems, with 61% of men having lower urinary tract symptoms and 34% of women living with urinary incontinence. Just as we train visible muscles, electrical stimulation can strengthen the pelvic floor.
On air
A pelvic health specialist, a nutritional practitioner and TensCare's incontinence therapy expert
The result
13 items of coverage reaching 2.8 million, including Times Radio, BBC Radio Sussex and Surrey.
About World Continence Week
World Continence Week is run by the World Federation of Incontinence and Pelvic Problems, with support from the International Continence Society and others. It raises awareness of bladder, bowel and pelvic floor problems, which affect more than 400 million people worldwide, and tackles the stigma around them. For brands and charities with something useful to say, it gives radio and TV producers a timely reason to book an interview.
Planning World Continence Week for 2027?
World Continence Week usually runs in the third week of June; the 2027 dates have not yet been announced. Talk to the team about a broadcast PR campaign that gets your spokesperson on radio and TV.
